Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.

Course Details

Course Outline
Module 1: Introduction to Advertising
Module 2: The Advertising Agency
Module 3: Advertising Ethics & Social Responsibility
Module 4: The Advertising Audience
Module 5: Advertising Research
Module 6: Advertising Strategy
Module 7: The Advertising Campaign Plan
Module 8: The Advertising Campaign
Module 9: Advertising Creative
Module 10: Art Direction & Copywriting
Module 11: Advertising Media
Module 12: Media Planning & Buying
Module 13: Sales Promotions
Module 14: The Pitch
Other Materials
Insights, Strategy, & Creative: An Introduction to Great AdvertisingRequiredThe textbook, Insights, Strategy, & Creative: An Introduction to Great Advertising, is available through Great River Learning at the link to the left for $64.